Russian robot to help recruit 25,000 people in Dubai - RUSSOFT
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Russian robot to help recruit 25,000 people in Dubai

Earlier this week Russian startup Stafory announced a partnership with Alroid Group to commercialize Vera, its AI-powered recruiting robot, in the United Arab Emirates (UAE)

Feb 11, 2018
Vera goes along the recruitment chain, from search and selection of potential employees across the largest recruitment sites, to calls and invitation of suitable applicants, to a video or face-to-face interview.

"Hello! My name is Vera and I’m a robot". Nearly one thousand applicants from all across Russia hear this sentence from Vera every five minutes; and hundreds of them are invited to an interview every day.

Vera has learned to recognize emotions during video interviews. "This capacity will help HR managers analyze applicants’ emotional state, for example when they react to the mention of the company’s brand," said Stafory co-founder Alex Kosterev in a recent exchange with East-West Digital News.

To run their business in UAE, the Stafory team has launched a new English version with a wider range of functions. Not only will Vera work as recruiter, searching for relevant CVs and making audio- and video-interviews, it will also use its AI capabilities to run employee surveys.

After running a pilot with Alroid, Vera is expected to be used to hire more than 25,000 employees for such companies as Al Tayer, DEWA Holding, Al-Ghurair, Tecom and others. These clients may use the Russian robot both in Dubai and across MENA and Asian countries where they have activities.

According to local government data cited by Stafory, the recruitment and administrative costs for one employee in the UAE amount to some $750. Vera helps companies cut these costs and relieves recruiters from the better part of their routine work and helps to cut hiring costs.

On its domestic market, the Russian startup claims to serve some 220 customers as of late 2017. Among them is Pepsico, on behalf of which Vera made over 40,000 calls, sent 37,000 emails, and conducted more than 100 video interviews.

Stafory made its international debut last year, entering the US market under the Wendy brand. The company also plans to land in China in 2018.

Stafory is backed by the Internet Initiatives Development Fund (IIDF, or FRII in Russian, the country’s biggest startup fund), which invested 50 million rubles (some $800,000) in it in 2017. The startup had secured a 17.1 million ruble round of funding (roughly $296,000 at the current exchange rate) in 2016.