(English) Russian retail self-service and payment startup raises $2 million to expand across Eastern Europe

15 октября 2020


Moscow startup Briskly has raised $2 million to finance its first international projects and strengthen its positions in Russia. Sberbank executive Maxim Poletaev and Gauss Ventures, a Cayman-based fund with Russian connections, are among the investors alongside an unnamed British venture fund and another private investor.

Poletaev and Gauss Ventures already put $370,000 in the startup last year. Since then, the valuation doubled to $20 million, according to ICT Moscow.

Founded in 2018, Briskly has developed “a technological platform for unmanned [retail].” Its ‘B-Pay’ app is in use in more than 11,000 shops and other outlets, with customers scanning barcodes of products and paying for purchases with their mobile phone.

Briskly has also developed self-service microstores (“micromarkets”): these ‘smart fridges’ may be installed an office, business center, or any other place, offering a new way of selling ready-made food with cashless payment.

Co-founder Gleb Kharitonov said Briskly aims to deploy a network of smart autonomous outlets in Croatia, Ukraine and Kazakhstan.

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